Amancio Ortega's vast empire has launched its tentacles on multiple targets of our society, and the young population isn't an exception. And that's where Bershka comes in, halfway between a clothes store for youngsters and a disco club thanks to its musical atmosphere. If there's something that teenagers stand out for, that's their impatience and complete digital alphabetization. Will the app be up to the circumstances?
Visually, the app isn't very different to other apps of stores of the same group, as is the case of Zara. It looks like Inditex wants to keep things simple and not differentiate the development and aspect of the different apps of its stores. And although it's a good idea to follow the principle of not changing something that works, both stores aren't aimed at the same target audience with the same technological skills. In any case, it's an application with a clear and light design, with a user-friendly interface.
How to use the official Bershka app
You'll have to sign up and log in to be able to purchase or add your favorite items to your wishlist: T-shirts, coats, shoes, bags, dresses, trousers, skirts... a full modern catalog for young women. In a rather intuitive manner, you'll be able to browse through different categories and seasonal campaigns, although the easiest thing is to use the search box located on the upper part of the interface.
Tap on any article to see photos, colors, and sizes, and finally proceed to purchase. Just like in other stores of the same group, and due to the short stock existences, you can also scan the barcode of an item and purchase it on-site, even if it's not available in your nearest store.
Once in your basket, you can pay via credit card, PayPal or its own card. To speed up the process you can include your payment method in a Wallet function. Delivery expenses are free when you make purchases worth 30 dollars or more, and you can make returns and refunds online or going to the nearest physical store. It also tells you when the sales are about to start. The ultimate target of this app is to save you queuing up at stores and offering you the chance to buy whatever you need before it runs out.