"I've got nothing to wear!", "it doesn't fit me anymore", "you can't go without buying it with such a discount"... And other popular excuses to purchase clothes despite having your wardrobe full of items that you never wear. Any reason is good enough to buy that new dress or shirt that you fell in love with yesterday afternoon. There's no doubt that we live in a consumerist society that pushes us towards buying and more buying until we feel more complete. And is there anything easier than the buying from your phone, tablet or iPad? Nowadays, a clothes shop has absolutely nothing to do if it hasn't got its own app, so following suit to others of the likes of Pull&Bear, Stradivarius, Forever 21, Oysho or Zara, amongst others, H&M has also released its own application so you can spend all your money with a few screen taps.
Explore, purchase, and take a look a the latest trends when and wherever you want.
But what are the advantages of spending your salary through H&M App instead of going to the shop if you can't even try the clothes on? Well, you won't have to catch the bus to get there, you won't have to spend hours searching for your size and you won't have to put up with that horrible music that's playing all day long. In fact, if you're a usual shopper, you probably already know your size and won't need to trust the photo of a supermodel or try on the item in question to know whether her hips will fit into a size 10 or 12.
Why should I buy from the app and not from the web?
From the app's home screen we'll easily be able to access all sections in a clear and concise manner, although the distribution becomes slightly confusing towards the end when we get bombarded with banners that have nothing to do with what we're searching for. The main sections are:
- Daily highlights.
- News magazine.
- Social networks.
The application offers us the possibility to bookmark items as favorites, see different photos, check details and fabrics, see the colors available and the sizes in stock. And one of the best options is that we can scan barcodes of products in a physical store and check details within the app.
From this tool, we can check the status of our order, receive exclusive offers, view the latest clothes news in the fashion magazine, receive notifications, share the coolest items on our social networks, and find our nearest store by means of our phone's GPS. On the other hand, they should extend the amount of time that a product is kept as a favorite or in our shopping basket because if we close and open the app again we might come upon an unpleasant surprise. What are you waiting for to join the club of those users that buy absolutely everything from their phone?