If you've got problems to express your thoughts or feelings, there's no need to worry, because IKEA is here to the rescue: first it made you hate furniture, then adverts and now it also wants you to hate emoticons. It's time for IKEA Emoticons.
The target of the Swedish company is that you use emoticons to express yourself instead of words, to make yourself understood. In other words, if you have to walk your dog, you only have to use the appropriate emoticon.
Original? Absolutely not
The truth is that it isn't original at all, but it tries to make the user associate his daily tasks with IKEA and, therefore, automatically know where to buy whatever he needs at a given moment.
The emojis are automatically attached to your smartphone's keyboard and the app comes along with well-designed icons that help us transmit our message very clearly. Thanks, IKEA.