If you've got an iOS device of the likes of an iPhone, iPad or iPod touch, you know that to manage it from a Windows PC or Mac, you'll need to have iTunes installed. But not only can it help you to synchronize your iPhone with your PC, as it also behaves like a multimedia player and, the most important thing for Apple, it also grants you access to the contents store managed by the Californian company.
What is iTunes and what's it for?
Well, officially it's Apple's media player. Its mission is to organize and synchronize all the brand's devices, allow the user to purchase music, movies, and videos, and play all these multimedia contents. Its first version goes way back to January of 2003 but it's really based on an application called SoundJam MP, the rights of which were purchased by the company founded by Steve Jobs.
The media player linked to all Apple products.
Estimations say that this application generates annual earnings of around 12 billion dollars, offering to the date the download of almost 30 billion songs all over the world. There are versions for different operating systems, as we mentioned above, but if yours is a 64-bit system then you should be interested in this iTunes 64 bits.
If we take a look at the application's interface, we can see how the latter divides its contents according to functions, as described below:
- iOS device manager: it's the application with which you can manage contents on your smartphone, tablet or MP3 player straight from your PC. You'll need this app to be able to transfer music from your library or any other multimedia content. However, the Connect functions aren't included.
- Music library: browse through your music collection and organize it however you want and create lists. Then, synchronizing it with your devices is very simple. It supports iTunes Match with which all your music is available on iCloud and from wherever you go without having to download it.
- Movies and videos: it isn't exactly like Netflix or HBO, but it comes along with a store with over 85,000 titles that you can rent or purchase to include them in your movie collection. Then, you can download them to watch them wherever you are and access iTunes Extras, the section with exclusive contents, cut scenes, and alternative endings.
- Apple Music: from here you can control the online streaming music service that intends to compete against Spotify and Deezer. In turn, it synchronizes it with your music collection, so that both your on and offline music is accessible from the same place.
- Radio: explore different music stations that offer theme-based and genre-based programs: Latin, rock, metal, classic, chill-out, workout music... It also offers access to Beats 1 with its exclusive DJs and commentators.
So now that you know, if you use Windows but you use the services designed by the guys at Cupertino, this is the media player and manager you need to synchronize them all on your PC.
What's new in the latest version
- Performance improvements.