Taking advantage of the opportunities offered by mobile devices such as smartphones in terms of connectivity and geolocation, new market niches have appeared over the last few years threatening the more traditional sectors due to their greater freedom and subsequent lack of regulations.
One of the most noteworthy cases can be found in the urban transport of passengers, in which the taxi sector is being threatened by the incursion of services of the likes of Uber, Cabify or Lyft. The latter are based on the fact that the customer hires a transport service that is carried out by a particular in his own car, with the app behaving as an intermediary.
Four kinds of service for the customer
This application, available for both iPhone and Android, is one of the most popular in the USA, operating over 18 million journeys every month, and is gradually gaining in popularity in other countries. With Lyft, you can contract up to four different transport services:
- Line: the cheapest option but not available in all cities. Here, the driver and passenger share expenses. Similar to BlaBlaCar.
- Lyft: the most basic option, in which the passenger pays for going from one place to another.
- Plus: the customer hires a large six-seater vehicle.
- Premier: that offers a luxury car.
When you use this app, remember that today it's about taxis, but tomorrow it could be your job.
The company says that its drivers obey a strict security code to avoid problems and guarantee the safety of its passengers. Payments can be made by means of PayPal, credit card, Google Wallet or Apple Pay.
As you can imagine, it's used as follows:
- Step 1: share your location with the application when you require transport.
- Step 2: check the price of the journey.
- Step 3: wait for the transport to arrive.
- Step 4: pay via the app.
- Step 5: rate the quality of the journey and your driver's work.