There is no field of artistic expression and entertainment that the Internet has not shaken up, and television, obviously, has not been able to remain on the sidelines. Now video streaming produced by people with no links to the television industry competes in terms of audiences on a level playing field with the big channels, which have been forced to reformulate their model. An example of this can be found in an app like AfreecaTV, where we find streamers creating content, eSports broadcasts, music videos and even TV channels that share their broadcasts with exclusive content.
Online video and TV targeting Korean audiences
This app features South Korea's most popular streamers in a format reminiscent of platforms such as YouTube or Twitch. The user can register and be a mere spectator or, if they feel like it, they can start creating and publishing their own videos, with no equipment other than the camera on their own device. Whatever they decide, they will be able to browse content such as the following:
- Streaming live eSports games such as Overwatch, Fortnite or League of Legends.
- Anime series playback.
- South Korean cable channels.
- Professional sports.
- Streamers and music and entertainment videos of all kinds.
The app's offer is divided into different categories, although each user will find videos selected for them based on their activity on the app as well as curated lists of highlights.