Writing text messages full of emojis and stickers is great stuff but you know what the say about an image speaking a thousand words, and if we refer to moving images to which we can add all sorts of effects, speech bubbles, and voice-overs, videos are definitely the present and future of communications.
It looks like Apple has finally understood the situation and that's why it has set out to develop Clips, a social video app that integrates perfectly into Facebook, Twitter, Instagram, and YouTube. Which video-based social network are you missing on the previous list? Exactly, all the latter with the clear intention to compete against Snapchat's viral contents and to gain a tiny (or maybe huge) market share in the field of social videos.
Apple's Snapchat killer app.
In fact, it borrows (because Apple would never steal anything) some of the functions of Evan Spiegel's platform, as well as from other services of the likes of Instagram, Vine, iMovie, and Prisma, and combines them altogether to try to offer iPhone and iPad users this video editor that doesn't have its own social network (the videos aren't even stored on the cloud) but it allows us to share our creations on any of the most popular ones (except for Snapchat, of course), as well as iMessage, the instant messaging application by the guys at Cupertino.
- Create funny and expressive videos combining photos, shorter videos, and music. The final result can be up to 60 minutes long.
- Use videos recorded previously and saved in your gallery, or capture a sequence straight from the app.
- Simple video editing without timelines or multiple tracks, all functions are extremely intuitive.
- Live Titles function to add animated subtitles simply using your voice.
- Liven up your creations with stickers, emojis, and a wide range of filters, as well as speech bubbles and music to make your videos even more entertaining.
- Smart suggestions that make use of Apple's facial recognition technology to detect who appears in each video and recommend whom to share it with.