That Facebook has always had Snapchat under its radar isn't a secret for anyone. After a failed purchase and several unsuccessful attempts to rival with Evan Spiegel's service, Mark Zuckerberg has decided to launch a new video social network whose target audience are teenagers: Lifestage.
The alternative to Snapchat developed by Facebook.
In fact, it's the only audience that can really try out Facebook ephemeral video application because when you type your date of birth into the app, all social activities are limited to kids under the age of 21. People who are older, despite having a young spirit, will have to content with creating a profile but without interacting with other users.
How does Lifestage actually work?
As well as asking about your age, the app also needs to know your school, high school or university to add you to the network of your educational institution so as to put you in touch with people that you meet on a daily basis.
A very visual way of meeting new people.
The application doesn't allow any sort of photo or text message, all communications are carried out by video. Even the typical profile pic of any social network has been replaced by short videos in which you have to introduce yourself.
From that moment onwards, it works like any other social network. Just upload videos to your biography about any moment of your daily life, make new friends and gain in popularity on this new social network that will become the next big thing.