The main way that developers of video games and other applications have nowadays to monetise their creations is through freemium systems and in-app purchases. In other words, users can play for free but, if they want or need certain improvements for their games, they have to acquire them by paying with the service's virtual currency.
A direct virtual currency top-up shop
Codashop is an application that provides access to a platform for selling direct reloads of virtual currency (or diamonds or gold) from different games and other apps. The service contacts external developers, both parties close an agreement and Codashop directly integrates the virtual currency purchases of the other party to have them immediately accessible for use if the user buys.
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The user will find a menu where they can access a catalogue of games and other apps such as World War Heroes, Tinder, Kumu, LivU, Tumile, Mobile Legends or 8 Ball Pool, among others (available games vary depending on the country they are in). You simply access any of them and decide what type of purchase you want and how to pay for it.