Wish is an online store, owned by the U.S. company ContextLogic. It was founded in 2010 and has Android and iOS apps, as well as a web version designed for desktop shopping. Its founders, Peter Szulczewski and Danny Zhang, were formerly employed at Google and Yahoo. According to data provided by the company, it is currently used by over 500 million people.

The original idea was to create a wish list of products available in Wish's catalog. Wish would then contact distributors to obtain these products. In 2013, there was a transition to the classic model, giving the possibility to the manufacturers themselves to sell their products directly on the application. In return, Wish would keep a portion of the revenue generated from sales.

Wish's functions can be divided according to the category of your products. Thus, it is an application that can be used to buy clothes, electronics, beauty products, decorative items for the home, and much more. It also offers additional services, such as Wish Outlet, where overstock of famous brands are sold at a lower price, or Wish Express, which provides fast shipments to the customer.

In short, Wish is an alternative to the big retailers of the moment, such as Amazon or Alibaba. But, unlike these two, it focuses on the distribution of low-cost products that are sometimes of poor quality. However, it is also a very interesting application to get great discounts on well-known products.