WhatsApp is a messaging application that doesn't require any kind of presentation. With over a billion active users all over the world, it's hard to find anyone that has never downloaded it to their smartphone. And although it doesn't evolve as fast as other mobile applications, it's gradually incorporating functions that have helped to consolidate its user base.
WhatsApp for Business: the messaging system for communications between companies and clients
Some time ago, we would have never imagined that a company would deal with its customers over a chat but this communications channel has now become more usual between businesses and users so WhatsApp has decided to publish its own version for companies under the name of WhatsApp Business. It offers us a series of functions so that the messages that flow in both directions are adapted to the corporate context.
If you've got a business, you'll be able to make use of a free WhatsApp channel to make your communications more efficient. Furthermore, you can use it on the same mobile device even if your personal and business numbers are different.
Finally separate your personal and business accounts.
Main functions and features
You'll be able to make the most of the same features of WhatsApp Messenger but it also comes along with the following functions:
- Create a company profile where your customers can find all sorts of useful information: webpage, location, contact information...
- Corporate messaging that allows you to configure absence or welcome messages when you start a conversation for the first time.
- Support for landlines. In other words, in this Business version, you can register a landline without requiring a second mobile line.
- Compatibility between Messenger and Business on the same device.
- You can use WhatsApp Web to communicate with your customers on your computer via your browser or from the desktop versions for PC and Mac.
For both the customers and the companies that download the APK to configure a business account, they'll be offered a version that comes along with the same interface and system. In other words, it's just like talking to any other contact on your phone through this app.
With this application, you can settle doubts with your customers, manage orders or carry out any other transaction between your business and clients in a much more simple and tidy manner.