If you had to award one of Instagram's features the honor of being the most popular, what would it be? Undoubtedly, it would be its stories. This content stands out for being dynamic, far from the static content of other posts, and for being close to the audience. However, if anything defines Instagram's stories, it is the fact that they are ephemeral. Have you ever wondered how long it takes for a story to disappear? Let us reveal it to you in this article.

One day, or 24 hours, is exactly how long it takes for a story to disappear. Unlike the photographs and videos we publish within our feed, or profile, the stories are not shown indefinitely.

However, it is important to clarify that it is possible to add stories as many times as we want during the day. Each new content we publish is placed at the end of the other stories. Of course, for Instagram, each story is different from the rest, so it has its own deletion time. So, if we publish a story, for example, at 8 a.m. and then another at 10 a.m., the first story will no longer be available at 8 a.m. and the second at 10 a.m. the next day. You should keep in mind that if several stories are part of a single series, it is recommended that you publish them at the same time. This way, there will be no orphan content left.

This idea, which comes from Snapchat, is a key part of this famous photography social network. Developers included it in August 2016, and it has been evolving ever since. However, you must know its characteristics to be able to get the most out of this function.